Thursday, May 23, 2019

Good Morning H-64






Before Completion Is The Word for Today
Source: youtube.com


Bookmark and Share 

"This hexagram describes your situation in terms of being on the edge of an important change of situation. It emphasizes that waiting and accumulating energy to begin the upcoming move is the adequate way to handle it. To be in accord with the time, you are told to: not-yet ford the stream of events!"


Source: 


Learn More...: "The I Ching and My Calendar": -- And "The Word For Today" -- Make It A Good Day!
-----------------------------------------------------------

The Fitness Benefits Of Jogging

Bookmark and Share 


The Fitness Benefits Of Jogging


By Charlie C Jameson
Jogging is considered to be the sixth most prominent and popular sport in America. Jogging around your neighborhood is the perfect way to ditch a sedentary life and start an active one. It is a perfect form of workout for beginners because it requires no equipment. Many individuals are worried about the long-term health hazards on the joints, knees and hips as the consequence of running. These risks can be minimized by wearing good running shoes, therefore the benefits outweighing any risks associated with health.

Physical benefits of jogging:
    · Jogging is excellent for your health. It is a great cardiovascular exercise in which all the muscles of the body are employed which results in the toning of all the muscles. It increases the bone density of legs, hips and back.

    · It is a vigorous workout and it yields many health benefits which include a decrease in high blood pressure and coronary exercise, lowering of cholesterol levels and burning of body fat especially around the abdomen and thighs.
    · Jogging strengthens the heart and the lungs and enhances the circulation of the blood which is vital for overall fitness.
    · Jogging alleviates the problems linked with the digestive system by speeding up the rate of metabolism. The calorie burning process is accelerated making it easier to lose weight. Many people are now becoming aware of jogging being the ultimate exercise to lose the stubborn belly fat.
    · Jogging also aids combat with insomnia. When you exercise, your sleep is more peaceful and restful because jogging involves physical fatigue.
    · Jogging dissipates lethargy and you don’t have to be worried about or feel guilty when your meal portions are large or when you want to snack on your favorite treats.
    · Jogging makes you look and feel younger by preventing the decline of bones and muscles related to the age factor.
    · Jogging enhances the immune system thereby reducing the risks of diseases like cancer, heart disease and osteoporosis.
The benefits of jogging are not limited to physical level but extend to psychological level too. These are:
    · Jogging gives you a boost of vigor and increases your vitality. You are filled up with boundless energy and vivacity. Jogging raises your confidence and you start loving your body and yourself. Moreover weight loss achieved from jogging is a great motivator.

    · When you are jogging you feel free and happy. Your mind gets time to unclutter and solve life’s riddles and problems. Your anger and aggression fades away and your mind ditches the depression ad stress because jogging releases the happy hormones called endorphins which are responsible for uplifting you mind, packing way the stress and providing you with the sensations of exhilaration and gladness.
Article Source: [http://EzineArticles.com/?The-Fitness-Benefits-Of-Jogging&id=7336079] The Fitness Benefits Of Jogging

Steps To Senior Exercise Motivation

Bookmark and Share 



Steps To Senior Exercise Motivation


By Donovan Baldwin
Okay, you’re old. I am too, so don’t take offense. I have been where you are in life, and, perhaps a little bit longer than you have. I have also been studying about exercise, and, actually exercising for years, starting long before I became ‘old’.
Quite often, it’s not the exercise itself that presents a huge hurdle to an older person. After all, we’ve faced, and conquered, many things in our lifetimes.
No, often, the exercise itself is not the problem.
Actually, the biggest problem for anyone contemplating some sort of senior exercise plan, is the same one faced by younger folk.
Motivation.
It’s hard to keep working on a project when you can’t see any real progress. It’s even harder when you are not sure what ‘progress’ really means.
Well, I am not going to give you facts and figures about how many minutes, how many times a week, how much weight, and so on. A lot of that is going to depend on who you are, where you are at in your fitness journey, where you want to go, and what sort of exercise you choose… just to name a few issues.
First of all, let’s eliminate those who don’t need to read this.
If you are exercising in hopes of participating in some sport or fitness activity, you probably don’t need to be reading this. You are going to be exercising at a level far above the person just trying to be healthy and live longer.
If you have specific health needs or problems, and are exercising to meet them, while this little essay may give you thought, you really need to follow the guidance of the health care professional you are working with.
If you are an ordinary person wanting to remain healthy, stay fit, and, perhaps, prolong your life, read on. We are not going to achieve final conclusions, but, we are going to touch on a couple of concepts.
There are two major forms of exercise you need to consider:
Why didn’t I include flexibility exercises?
Well, flexibility is important, and, if you can work it in, I do recommend it. However, many seniors are going to find that getting the exercise they need in the two areas I mention may not leave them time, energy, or inclination to add the extra. Also, I have found that if you are doing the two I mentioned, you will probably experience improvements in flexibility anyway.
One way to cover strength and flexibility is to practice yoga. But, you will still need to include some sort of cardiovascular exercise.
There’s the dilemma.
Almost any particular form of exercise will be good for one area or the other, but, getting both benefits from it often demands additional time and effort.
Fortunately, someone beginning a senior exercise program is not going to have to reach the levels of a younger exerciser.
Some experts have said you need to walk 10,000 steps a day. Others say you need 10 minutes of exercise a day. Some want you to lose 10 lbs. Still others want you to get an hour and a half of exercise a week.
Most find that aiming for one of these makes it difficult to meet the others.
It can really be a buzzkill to try to regularly get in all the exercise you think you ought to get. Once you begin to doubt if your exercise plan is doing any good, the motivation tends to seep away.
First of all, recognize that some exercise daily, especially in a senior exercise program, is better than having a few, scattered, intense exercise sessions at specific times and places.
Second, blending strength training and cardiovascular activity can create a sort of holistic exercise experience. In other words, do some of one, and then some of the other. While for cardiovascular benefits, it might be best to put several minutes of exercise together, doing some strength training now, and some aerobic activity later will work well for the older exerciser… if it’s done regularly.
Finally, doing something is better than doing nothing… as long as you do not try to do too much at any one time. Since “doing something” can include gardening, swimming, doing the laundry, cutting the grass, or lifting weights, you can combine pleasant activities, necessary activities, and just plain exercising to get the amount of exercise you need for health and fitness.
As I said at the start, my intention is not to give you minutes and measures, but to give you ideas for senior exercise motivation. Knowing you can get it done without overdoing it is a good first step.
Donovan Baldwin is a 72-year-old exerciser, freelance writer, certified optician, and Internet marketer currently living in the Dallas – Fort Worth area. A University Of West Florida alumnus (1973) with a BA in accounting, he is a member of Mensa and has been a Program Accountant for the Florida State Department of Education, the Business Manager of a community mental health center, and a multi-county Fiscal Consultant for an educational field office. He has also been a trainer for a major international corporation, and has managed various small businesses, including his own. After retiring from the U. S. Army in 1995, with 21 years of service, he began writing articles on health and fitness. He now frequently publishes original articles on his own websites and for use by other webmasters. You can read his report, [http://nodiet4me.com/]Why Diets Don’t Work at [http://nodiet4me.com]http://nodiet4me.com.
Article Source: [http://EzineArticles.com/?Steps-To-Senior-Exercise-Motivation&id=9673839] Steps To Senior Exercise Motivation

Keep a Balanced Exercise Program to Maintain Fitness

Bookmark and Share 



Keep a Balanced Exercise Program to Maintain Fitness

by Trina Rowe
A well thought out exercise program and proper nutrition equals being physically sound and healthy. Sounds simple enough, right? But how do I start? And what type of exercise program is really best for me, based on my age, body shape and size, abilities and time constraints? And how do I know if I’m making progress?
While that can be a lot to digest at once, the path to good fitness and health doesn’t have to be complicated and difficult to travel. With the proper guidance, exercise plan and the right equipment, anyone can find their own way to fitness and health.
First, there’s one key point we’d like to make – the difference between “physical activity” and “exercise.” Physical activity is simply any movement that uses energy. Walking up stairs, lifting boxes, folding laundry are all movements that use energy and involve different parts of the body.
Exercise is defined as “physical activity that is structured and done at a specific intensity for a length of time.” We engage in exercise for fitness and health benefits, to improve some components of our physical well-being – cardiovascular endurance, muscle strength or endurance, flexibility, body composition, etc.
A proper exercise program combines aerobic activity and strength training with stretching. The American College of Sports Medicine and the Centers for Disease Control recommend 30-40 minutes of moderate intensity aerobic exercise for 30-40 minutes most days, combined with 2 days of resistance/strength training per week.
A fitness program that includes regular exercise and increased physical activity, can add years to your life and life to your years. But proper exercise is most important to fitness and health and a well-balanced body. Many people are looking specifically at changing their eating habits to lose weight and get in shape, but that’s only half the battle. In order to get the maximum benefits from a healthier diet, an exercise program needs to be developed and followed as well.
Some of the benefits of both Aerobic and Strength exercise include:
Aerobic Exercise
– Increases the level of oxygen to the lungs and bloodstream.
– Improved fitness and health with decreased blood pressure.
– Increases immunity to disease, by circulating and draining the fluids in the lymphatic system.
– Lessens our body’s fat stores because they are being used to fuel our activity level.
– Strengthens and builds up the heart muscle and our bones.
– Improves the endurance level of the cardiovascular system.
– Helps to detoxify the skin due to the promotion of sweating.
– Conditions the lungs so they’re better able to handle everyday activity.
– Improves the flexibility and strength of muscles throughout the body.
– Decreases the risk for developing heart disease.
– May help with the alleviation of stress and improve our overall mood.
Strength Training
– Increases our body’s bone density and strength.
– Helps to develop tendon and ligament strength.
– Helps to intensify our body’s fat weight loss process.
– Increases the body’s metabolism and overall fitness and health.
– Boosts our body’s stamina, energy and endurance.
– Helps increase the body’s coordination and balance.
– Gives our body greater muscle strength, tone and firmness.
As you can see, an exercise program is good for your overall fitness and health in so many ways. And if you’re trying to lose weight, exercise raises your metabolism, which allows your body to burn fat instead of storing it. If the activity level is maintained, this will help you keep your weight under control. Getting in at least some form of exercise every day is an important part of everyone’s path to fitness and health, and your well-being.
For more information on how you can develop your own exercise program, visit the Bauerfeind Performance Center in Santa Monica, CA. The new Bauerfeind Performance Center is helping athletes raise their potential throughout the Los Angeles area. Discover more tips at http://www.raisingyourpotential.com.


Energy - What is Human Energy Field?


Bookmark and Share

Energy - What is Human Energy Field?


Introduction
It is my contention that everybody can train himself to feel and effectively manage his energy system – things like seeing aura, doing divination, spiritual and remote healing and psychic protection against hostile energy entities, provided he understands the principles behind the energy system and how to develop and manage it. There is no mystery surrounding this innate gift that we are supposed to be born with but through the passage of time have neglected and lost it. For the Higher Beings have chosen to bury the secret of life within us and afford us the opportunities to re-discover it and put it to our own good use. It is always our sheer arrogance and ignorance that would prevent us from ever exploiting this gift of life.
It is by developing our sensitivity to energy that we acquire the ability to manage it, and the more we work on it the nearer we are on the path to attaining the oneness with Light. For true psychics are not necessarily those who only walk tall in the shadow of their powerful guides but become helpless and defenseless when the guides are no longer there to protect them and do their biddings.
We need to know that not only we have a physical body but also we have an energy body, or more appropriately a series of energy body. Collectively, the energy body is liked our electro-magnetic field. If we agree that our physical body produces electricity – the positive pole being our brain and the negative our coccyx (tail bone) and the nervous systems being channels for electric flow, then there should be a corresponding electro magnetic field (or fields). Some psychics even consider our energy bodies as templates of our physical body.
Body Chakra System.
We also have energy centers that operate like dynamos along the central axis (spinal cord) – 7 major chakras (Hindu term for energy wheels) from the base upwards to the crown. Each of these chakra also generates whirlpools of electro-magnetic force with different rate of vibration or frequency. These different vibrations result in layers of energy field around our physical body, interlacing with each other.. The lowest vibrations (longer wave lengths and slower oscillation) occur in our lower chakras – the Base, the Sacra and the Solar Plexus, the higher being the Heart, Throat, Eye Brows (3rd Eye) and the Crown. Most of these charkas and their sub-divisions seem to correspondent with the Chinese acupuncture points and meridian systems. A brief descriptions of the seven charkas are as follows:
    • The First Chakra is the Root Chakra. (Gonad): Located between Asphinxture muscle and Scrotom for men, and between Asphinxture muscle and vaginal cavity for women. It’s basis is Survival, Rooting, Support, and Grounding. It’s supportive of interconnecting with the Earth. It’s element is Earth (Chinese acupuncture point – HuiYin.) This chakra is linked to the first energy subtle body of our human energy field – the etheric level (some called it the physical body)

    • The Second Chakra is the Spleen or Dan Ti’en. (Lympathic): Location is about one inch below the navel and about one inch inward towards the diaphram. It’s basis is in emotions, sexuality, desires. It’s primal foundation is energy/power in it’s raw form. It’s element is Water. (Chinese acupuncture point – lower DanTien (Qihai) This chakra is linked to the emotional energy field. (Emotional Body)
    • The Third Chakra is the Solar Plexus. (Adrenal) Location is the central cavity of lungs. It’s basis is personal power and metabolic energy. It’s primal essence is that of the Will. It’s foundation is based on one’s individual essence/beingness. It’s element is Fire. This chakra is connected to the mental energy field. (Mental Body)
    • The Fourth Chakra is the Heart (Thymus): Location is about 2-3 inches above the solar plexus. It roots out to heart organ as well and it’s area thus is the general area between the upper lung cavity to the heart cavity. It’s basis is Love, Associations, Relations, and Compassion. It’s primal essence is interrelations and all that is in arena of love. It’s element is Air. (Chinese Acupuncture – middle DanTien or ShungZhong) This chakra, the threshold to the spiritual realm is aligned to the astral energy field. (intuitional/compassionate body)
    • The Fifth Chakra is the Throat(Thyroid): Location is about midway point between the skull and the lower neck cavity. It is about one inch inward from throat. It is in a linear vertical alignment with the spinal chord. It’s basis is Communication and Creativity. It’s essence is vibration, focusing and directing. It’s element is Sound. This is linked to our etheric template energy field.(will/spirit body or atmic body.)
    • The Sixth Chakra is the Third Eye (Pituitary): Location is the central cavity of the brain. It’s basis is Intuition faculty and all that is governed with the imagination. It is the link from which we perceive the higher zones and higher planes. It’s essence is within the astral and dreaming worlds. It’s element is Light (Chinese acupuncture point -YingDong.) This is linked to the celestial energy field (soul level, or monadic body)
    • The Seventh Chakra is the Crown (Pinal): Location is at the pivot axis point of the skull at very top. It is where three platings of the skull intersect, of frontal lobe, the left and right hemispheres. It’s basis is that of Knowledge, Information, and Understanding. It is refined thoughts. It’s essence is that of blissfulness. It’s element is Thought (Chinese acupunture – Upper DanTien or PaiHui. This is linked to the Ketheric Template energy field. (divine body)
    Therefore, when sicknesses take place, they affect the energy field first – causing imbalances or blockages and they in turn affect the normal functioning of the chakras which are in turn closely linked to our endocrine systems and indirectly to the surrounding vital organs and viceras.
Chinese Concept Of Qi
As mentioned earlier, the Chinese system of Chi also fits into this model of human energy field – the meridians being channels for movements of Chi and the viscera and organs being connected to/connected by these meridians. A smooth and unobstructed flow of Chi or energy, therefore, connotes that our viscera and vital organs are functioning properly, and the reverse means otherwise.
To have a healthy physical body, therefore, one need to have a healthy energy body. To heal a physical body, one also needs to heal the energy body first – removing the blockages and imbalances or negative energies to prevent the physical body from degenerating and allow it to recover. This is a complementary to Western medicine.
Meditation.
To be able to access our body’s energy system, one need to extend our normal sensory abilities – especially our ability to feel the subtle sensations. Both Chi-kung and meditation (they are in fact inter-related) can teach you to still your body and mind until you raise your sensitivity in feeling beyond your normal sensory abilities. At one point, you should be able to feel the presence of energy – just like you can feel heat and cold. You can feel the flow of energy inside and outside your body. You begin to experience the feelings of energy blockages or energy deficiencies in your body. You begin to feel what is good energy and bad energy – take for example the different feeling of being in a Church and being in a Casket company.
After you have learned to feel energy, you begin to learn how to manage it. How to remove bad energy and how to supplement or replace it with good energy. You will also discover that our thoughts can order the movements of energy. Have you ever wondered that whenever you feel pain, that areas where pain takes place are actually sending signals to our brain, our central nervous system – that they need healing and request reinforcement of healing energy to their rescue. Additionally, of course, the brain would send white blood cells to counter the invasions of bacteria or virus, or red blood cells to do the repair work.
Meditation, therefore, not only calms your mind, allows your body to relax and rest but also helps you to acquire the ability to feel beyond and gain mastery over your energy flow. The key to successful meditation relies on focusing; the ability to keep at bay the multiple thoughts to achieve concentration/mindfulness. The Chinese put it this way: “Replace thousands of thoughts with single thought”. Besides the ability to feel the subtle energy world, advanced meditation also trains you to be able to decode the energy dimensions – you begin to interpret in you inner mind whatever forms or meanings the different energy that is around you. Like, for instance ghost and spirits, they are lingering energy bodies without the physical body. They may refuse to believe they are dead and without a physical body. But soon, like their physical body, their energy bodies would dematerialize and fade away into other dimensions. When our senses are heightened due to advanced meditative training, we would be able to feel and see ghosts and spirits.
Feeling of Energy Vibration
I used to conduct lessons to teach my students how to feel the vibrations of energy. One method I often use is to show them how to feel the vibrations of different type of quartz. If they cannot feel the stones, I would try and open up their hand charkas by focusing my energy on to their palms. The left hand seems to be able to sense energy better, probably because the right hemisphere of the brain governs the left side of the body. It is probably explained by the fact that our right hemisphere of the brain governs our abilities to learn about humanities as opposed to the left brain which control our the abilities to know about subjects on science and mathematics… As the students advanced in their lessons, I made them programmed their emotions into the quartz and tried to pick up the different vibrations representing the feelings of joy or grief. To improve their ability to sense energy, I also taught them how to center themselves by regulating their breath and by doing some meditative exercises.
As mentioned, at a higher level, one would be able to feel the energy of emotions in the air – one would be able to discern moods of happiness, hostility or sadness the moment one enters a room. One would be able to feel even the aftermath/residue of a violent encounter even after the players have vacated the room. Emotions, as well as mental thought-forms, are also energies and have definitive and characteristic vibration rate. Some emotions are damaging – for example anger, sorrows or worries – and their densities in our energy fields cause blockages to the inflow of good energies. Prolonged exposure to these emotional vibrations therefore leads to sickness like cancer, hyper-tensions or asthmas.
All these unorthodox extrapolations should make one realize that to heal oneself, one must have an all round approach – the holistic way of restoration. Western medicine is a necessity but by itself it is inadequate to ensure a complete recovery of the patients. One must not only heal the body but also the mind and the spirit. One must not only subdue the symptoms but also trace and eliminate the root causes of sicknesses.
When a person gains mastery over the control of energy, he also begins to develop the ability not only to feel his own energy but also learn to sense other people’s energies. Whether deliberately or otherwise, he picks up others bodily vibrations – including their physical pains, and their emotional states. This will be the stage where he begins to be affected when he stands next to persons suffering from sicknesses – for example chest pains and head aches. At the point where two persons’ force fields overlap, there is some form of sympathetic resonance taking place. Healers, who do energy healing, will always have this problem of being influenced by the energies of their patients, and if they do not do proper grounding and cleansing during and after the healing sessions, they would pick up the same sicknesses after prolonged exposure to their patients.
Channeling of Energy
Besides the ability to sense energy, the person also acquires the ability to channel energy. He is able to move energy through his body and radiate them out from his hands to do healing. Or, he can allow his body to become a psychic conduit for higher spiritual energy, which he can project out to heal himself and others. Through his improved power of visualization, he can conjure up thought forms to do his bidding. Example: he can create etheric hands or other energy objects such as etheric plasma balls or pyramids and will them to perform specific tasks.
At another higher level, the person might be so attuned to energy sensing that he develops the gift of connectivity – the ability to do remote sensing and healing. Not only distance is no longer an obstacle, but also he can even attempt to reverse back in time to heal the root causes of sicknesses. Example: if the root cause of the sickness is implanted during a person’s childhood day, he can mentally visualize those early years and perform healing on the image of the person in those era.
Energy Vibration And Divination
Going a bit further, you can even do “divination” – ability to forecast events by tapping into the vibrations of the astral dimensions. The use of pendulum is but one example. Depending on which direction the pendulum swings you can actually get a “Yes” or “No” response to your question about something unknown in the past or about the future. One can also ask the questions in the inner mind and get a “Positive” or “Negative” response by looking out for subtle physiological changes in your body. I take note of the vibrations in the crown chakra (pineal gland) to connote a “yes” and in the inner third eye chakra (pituitary gland) as “No” to get the answers to my questions. The Chinese call the crown chakra (PaHui ) the Yang Dragon (Yang) and the 3rd Eye chakra (Ying Tong) the Yin Tiger. The realm of our sub-conscious mind is also the dimension in which we encounter during dreams. Some psychics get their forecasts or divination in their dreams, or what we call the astral world. Some people call the ability to predict or forecast events as intuition or some dismiss it as mere coincidences. But if the mere coincidence repeat themselves too often, one should seriously take a second look at this phenomenal ability.
On Mediums
Another subject that intrigues most people is mediumship. In my view, a medium is one who allows himself to be taken over and possessed by another entity – which can be angel, deities, spiritual guides or even lower elemental spirits or discarnate beings. With the consent of the medium, an energy entity would enter the person’s energy body, normally through the back throat chakra, and temporarily take shelter in it. He gains control over the person’s physical body and his consciousness for a period of time. During this time, the medium can display unusual psychic abilities – foretelling past and future events, kinetically moving objects or performing exorcisms and etc. The Chinese pugilistic art has a school of spiritual boxing where the fighter invokes the deity and summons it into his body to help him become invincible in fighting and protecting him from being harmed by his enemies. I also observe that those mediums would normally collapse and become very weak after they have performed those rituals and after their out-of-this-world guests have left them. I think nothing is for free and mediums do pay a high price, in terms of their health being affected or the consequences could even be karmic in subsequent incarnations. I have been approached by very powerful mediums who volunteered to train me in mediumship, but I politely declined all these offers. Nevertheless, I believe there is a difference between a psychic who connects to his guides and a medium who invokes spirits, deties and other energy entities to enter his body to perform divination and do his other biddings. I also feel that there are good and bad mediums; it all depends on whether the rituals they perform are for their personal/mercenary ulterior motive, or they are providing a geniune service to help those in need.
Energy And Geomancy (Fengshui)
Feng Shui, Geomancy, is in a manner of speaking also about energy – Energy caused by the landscape, magnetic forces and flows, seasonal fluctuations in energy flows, celestial and planetary influences, and positioning of static objects in the environment, and how your own body energy copes with and resonates with all these causes of energy. The western application of Feng Shui is to bring an array of scientific equipment into a location and test out the various forms of energy in the area. If you are sensitive to energy, you can actually feel the influence of “Feng Shui” – the good and bad “Chi” – rather than relying entirely on the Feng Shui principles practiced by the masters.
Credit: http://EzineArticles.com/expert/Anthony_Leong/238391

Rio’s OYSTER MAN + Brazilian Seafood Claypot Fish


Bookmark and Share



Rio’s OYSTER MAN + Brazilian Seafood Claypot Fish in Rio de Janeiro, Brazil!

Source: youtube.com

Wednesday, May 22, 2019

The Right Social Platform For Your Organization



Bookmark and Share



The Right Social Platform For Your Organization

The first goal when understanding the dynamics of any social media platform is to at least understand what will the platform bring in terms of ROI, return on investments. How will the platform itself increase the bottom line, and also, how will it effectively reach the right audience? This is just plain basic marketing at its best, (Wertz, 2017)


Now in most cases, whenever one might be at the stage of deciding which platform to use, and how a particular platform will be used to gauge how effective that particular platform will be, the question is, will the platform hold up against the goals of the organization. One must first look at the intended goals of the organization, or better yet, where the firm is going with its choice of social media platform. There are three main questions to ponder whenever a firm is in the platform decision mode, and that is in terms of which direction it is going with its social media goals. These questions can come in the form of how will the platform increase revenues for the company. Next there is the question of how will the platform lower overall marketing cost while boosting profits, and lastly, the question of how will the platform further enhance the bridge between customer and company. These would be the three questions one might want to use when building on what would be the most viable direction to take when deciding on a particular social media platform, (Sterne, 2010).

Also, there are the ideas of social optimization, and that of content distribution, these two processes play a significant role, in part, in the processes of which platform will prove to be the most effective for an organization, given the situation. Within the confines of these two concepts, one will find the social media objective of an organization. Each platform will reflect its distinct form of social media objects and quality of content distribution, that is, depending on the social media platform. These objects are personified by the content that is presented within that particular social media network, such as (the object) a network of pictures in Flickr, objects such as videos on YouTube, an instant Tweet that is put forth on Twitter, in this case, the object would be the text message. Once again, given the goal of the organization, in order to be effective with platform choice, the goals of the organization must match that of the social media platform, (Solis, 2011).

Snapchat would be a very good choice if your product is geared towards the extent of people under the age limit of 24, which falls within the range of millennials which can be predefined as the group range of 21-41 years of age. Millennials are our most recent college grads and the use of technological apparatuses is not foreign to them. They are the early adopters. A slightly older market would be Facebook users.

Now with Instagram, it is somewhat hard to measure the dynamics of that platform and who is seeing what at any given time. The best avenue with Instagram would be to post beautiful images or videos with the strategic aim of brand building, leading users to a measurable landing page, thereby, trying at best to capitalize on the fact that Instagram has about half a billion users. Lastly, if you want to reach the female populace use the image focused Pinterest platform. For me personally, I do best with Twitter. Again, it’s all about metrics and ROI, (Wertz, 2017).


By James Byrd, MBA

Consultant, MediaEclat

Sources:

Sterne, J. (2010). Social Media Metrics: How to Measure and Optimize your MarketingInvestment. Hoboken, New Jersey: John Wiley & Sons, Inc.


Wertz, Jia . (2017). WOMEN@FORBES, Which Social Media Platforms Are Right For Your Business? via @forbes https://www.forbes.com/sites/jiawertz/2017/02/18/which-social-media-platforms-are-right-for-your-business/#76b7150f12a2